Where strategy
meets storytelling

Dominant Communications is your external property and business copywriting specialist and on-demand PR superpower.
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Services

Dominant Communications provides a range of content, copywriting, PR on demand and mentoring services.

Copywriting

Expert copywriting for editorials, advertorials, white papers, reports and communications for businesses.

PR on demand

Executing effective and successful public relations strategies that deliver measurable and tangible results for your projects and businesses.

Content creation

Offering expertly curated content for websites, blog articles, publications, executive social media profiles, thought leadership ideation and much more.

Our story

Dominant Communications has a thorough understanding of Australia’s leading media outlets and is one of the most well-connected specialist property consultancies in the country.

Dominant Communications, founded by journalist and publicist Michelle Singer, offers those writing skills and relationships to her property clients.

Meet Michelle

Michelle’s outstanding communication skills are supremely matched with her innate ability to build strong relationships with everyone she meets. Her infectious enthusiasm, proactive approach, commitment to learning and innovation, extreme efficiency, and first-class writing skills all benefited CoreLogic’s PR and content programs during her two-year tenure.

Michelle is a delight to work with and will add immense value to any individual or business looking to take their content strategy, social media, and internal & external communications to the next level.

Michelle McKinnon
CoreLogic Asia Pacific Communications & Brand

With a broad marketing skill set that ranges from building personal brands for corporate thought-leaders to social media strategies, media releases and all facets of public relations, Michelle helped to keep CoreLogic’s brand in the number one position month in, month out.

Whether it’s a catchy headline or a deep dive into a technical subject matter, her proactive approach is always creative and unique, providing a tailored delivery suited to the audience.

Tim Lawless
Corelogic Asia Pacific Research Director

 

Latest news

10 Lessons from a Whim Property Purchase in Tasmania

10 Lessons from a Whim Property Purchase in Tasmania

Is this an article about living in Tasmania an excuse to share fun photos? Bought a house in Tasmania on a whim, here’s what I’ve learned It’s been 10 years since we bought a house in Tasmania. It wasn’t on the vision board. Not a long-term goal. Not something we...

10 Lessons from a Whim Property Purchase in Tasmania

Is this an article about living in Tasmania an excuse to share fun photos? Bought a house in Tasmania on a whim, here’s what I’ve learned It’s been 10 years since we bought a house in Tasmania. It wasn’t on the vision board. Not a long-term goal. Not something we...

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