About Dominant

Dominant Communications is your external copywriting and on-demand PR superpower. Dominant Communications combines more than 20 years’ print media and corporate PR experience to provide expert copywriting, strategy and media relations services.

Our expertise lies in developing and executing targeted and personal strategies for businesses who need external support when it comes to impactful content, one-off public relations campaigns and internal and external communications.

In addition to copywriting and PR services, we also provide overflow, relief work and management assistance for those periods when you need an extra pair of reliable hands.

That’s why Dominant Communications is an indispensable and dynamic resource for any business.

Industries and
people we
work with

  • Property professionals
  • Banking and financial services clients
  • Brand Managers
  • Thought leaders
  • Real estate agencies
  • PR and marketing companies
  • Newspapers and digital publications
  • Company founders, CEOs and executives

Who is Dominant?

Dominant Communications has a passion for creating creative, newsworthy content from press releases to engaging social posts for property professionals, real estate agencies and financial service companies.

We specialise in words that work and content that has the power to elevate brands and take businesses to new heights. Think of Dominant as that extra set of hands, the ultimate team player that gives your business extra flexibility and capabilities.

Reliable and accountable, Dominant is ready to pitch in, meet a pressing deadline and accomplish the copywriting and media tasks you need done right first time, every time.

What Dominant does

Dominant’s copywriting and PR on demand services are flexible and customisable depending on your needs.

Every first call is complimentary, with an initial 30min briefing session to understand if what we offer is what you need. And if you’ve got your scope ready, let’s discuss how we can help, so we can provide you with a customised quote within 48 hours. Even if you don’t have your scope of work prepared but know you need external copywriting or PR support services, we’d still love to hear from you and can provide you with advice on where and how to start.

And if we can’t help you, we’ll know and can recommend a professional we can vouch for, a like-minded expert who comes with our seal of approval.

Why use Dominant?

Dominant Communications founder Michelle Singer is a well-regarded property journalist and publicist. Since founding the business in 2012, Michelle has established a reputation for:


  • Delivering crisp copy on time, every time
  • Understanding complex briefs
  • Maintaining an up-to-date little black book of media contacts across all platforms
  • A proven track record for securing quality media exposure for clients in national publications
  • Pro-active and innovative communication strategies
  • Capacity to write copy, finesse and edit all manner of content from thought leadership blogs, executive messages, internal and external communications, press releases and more.

Meet Michelle Singer

A consummate networker, Michelle’s experience in the property and business communications space spans more than 20 years.

Her relationships include national networks of news, business, residential and commercial property journalists across print, digital and broadcast media.

Influential with a penchant for corralling stakeholders, Michelle is most comfortable working with and advising CEOs, thought leaders, executives and company founders on bringing flare and personality to all levels of communications.

A natural leader with the capacity and track record for mentoring and fostering talent on how to communicate better and effectively, Michelle brings an unrivalled passion and energy to all her clients.


Experience expert copywriting and PR support for your business.